Advertising is a form of marketing communication used to inform and persuade an audience to take or continue some action. Depending on the circumstances it can be a useful tool to communicate employment opportunities and target the audience that best meets your staffing needs. Your advertising plan should address both short term and long term outreach objectives. The keys to successful advertising are: a) knowing your budget to allocate toward specific types of advertising; and, b) identifying your target audience and where they can be reached.
Before You Advertise
When you post your position vacancy in SuccessFactors Recruiting, you gain added exposure. Your posting appears on the State of Vermont Careers page and is copied to Indeed.com at no cost to you. DHR also announces each opportunity on DHR’s Twitter account and Facebook page.
If you are interested in advertising your position the following resources are available to assist you in planning outreach, writing your ad copy and coordinating the placement of your ad.
Types of Ads
There are two advertising paths available to hiring managers: coordinated ads, supported by DHR Recruitment Services; and, independent ads, coordinated directly by the department or agency. Each path has specific guidelines and requirements. You should familiarize yourself with the advertising resources available to draft an effective ad while maintaining branding and consistency. Get more information on Coordinated and Independent Ads below.
Recruitment Services offers a portfolio of advertising in varied media sources including print, web and social media. We provide guides and instructions to assist you in developing an effective ad, consistent with the State of Vermont branding.
Watch our Video on creating captivating job descriptions: