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Advertising and Social Media Options HeaderAdvertising and Social Media Options Header

Advertising and Social Media Options

Advertising is a form of marketing communication used to inform and persuade an audience to take or continue some action.  Depending on the circumstances it can be a useful tool to communicate employment opportunities and target the audience that best meets your staffing needs.  Your advertising plan should address both short term and long term outreach objectives.  The keys to successful advertising are: a) knowing your budget to allocate toward specific types of advertising; and, b) identifying your target audience and where they can be reached.

Before You Advertise

When you post your position vacancy in SuccessFactors Recruiting, you gain added exposure.  Your posting appears on the State of Vermont Careers page and is copied to at no cost to you.  DHR also announces each opportunity on DHR’s Twitter account and Facebook page.

If you are interested in advertising your position the following resources are available to assist you in planning outreach, writing your ad copy and coordinating the placement of your ad.

Types of Ads

There are two advertising paths available to hiring managers: coordinated ads, supported by DHR Recruitment Services; and, independent ads, coordinated directly by the department or agency.  Each path has specific guidelines and requirements.  You should familiarize yourself with the advertising resources available to draft an effective ad while maintaining branding and consistency. Get more information on Coordinated and Independent Ads below.

Advertising Portfolio

Recruitment Services offers a portfolio of advertising in varied media sources including print, web and social media. We provide guides and instructions to assist you in developing an effective ad, consistent with the State of Vermont branding.

Watch our Video on creating captivating job descriptions:

Coordinated Ads heading

Recruitment Services offers assistance in coordinating your advertising needs.  We will help you place your advertisement using our coordinated ad services to maintain consistent branding and pass cost savings on to your agency and/or department.

In order to control costs and maintain brand consistency, DHR now produces the coordinated ads and sends the publications a “press ready” digital file with all content in place. This ensures our ads have the same “look and feel” each time they run (font sizes, font usage, color, imagery etc.) This also helps control costs as we aren’t paying for more advertising space than needed. MORE...

Coordinated Ad Instructions (pdf)

Coordinated Ad Request Form (pdf)

Independent Ads Heading

Agencies and departments may find it effective to advertise in regional/local newspapers that are not part of the Coordinated Advertising Program.  The State’s standard ad template and graphic standards should be used when placing ads independently. If you choose to place an advertisement in a publication or other advertising source that is not supported by the DHR Coordinated ad services or elect to not utilize this service, you are asked to follow the State of Vermont advertising guidelines. MORE...

PDF icon Independent Ad Instructions (pdf)

Advertising Portfolio Header

Recruitment Services is constantly working to provide the best advertising and outreach resources to support marketing your vacancy to the correct target market. The Advertising Portfolio contains sources for print, web and social media. Click here to see your advertising options.

Social Media Options Header

Job seekers are increasingly turning to social media to get leads on job openings and research prospective employers.  The links to the presentations below show you how you can get started with Social Media and maximize your professional results on social media.

Getting Started with Social Media (video)

Sharing jobs and networking with LinkedIn (video)

Sharing jobs and networking with Facebook (video)