Independent Advertising

Agencies and departments may find it effective to advertise in regional/local newspapers that are not part of the Coordinated Advertising Program.  The State’s standard ad template and graphic standards should be used when placing ads independently.

If you choose to place an advertisement in a publication or other advertising source that is not supported by the DHR Coordinated ad services or elect to not utilize this service, you are asked to follow the State of Vermont advertising guidelines.

The following newspapers have the Vermont Display Classified Ad template available:

  • Addison Independent
  • Bennington Banner
  • Brattleboro Reformer
  • Caledonian Record
  • Newport Daily
  • St. Albans Messenger
  • Valley News

You are encouraged to review a proof of your ad prior to authorizing placement to ensure it exhibits the SoV job skin and required information. Approving the proof also gives you the opportunity to make any corrections needed before the ad copy is published.

Creating Your Independent Ad – Independent Ad Requirements

Every advertisement should include the following:

  • Job title and location
  • A lead sentence
  • A brief description of the job
  • Who you are looking for
  • Contact/other information
  • The lead sentence should be an active, strong sentence that will communicate, from the applicant’s point of view, either how the employee will contribute or what they are likely to gain from taking the job.   For example:
    • “Give a new shape and focus to an important program while helping to improve the lives of Vermont’s more vulnerable citizens.”
    • “Would you like to make a valuable contribution supporting and developing a statewide human resource/financial system?”
  • The brief description of the job should be written in plain language that will let the potential applicant recognize what the job is about and its basic functions. Less is more, so use only a few sentences.
  • Answer the question: “Who are you looking for?” This might be an abbreviated statement of the minimum qualifications, preferred qualifications or specific skills desired. One sentence should do it.
  • Your ad copy should be as brief and concise as possible

 

Here is a good example of a concise ad description:

“The Department of Vermont Health Access is currently looking to hire someone to join our dynamic team. This position is responsible for specialized clerical and technical work involving the preparation of medical records, data entry, and maintaining files. This position requires interaction with providers, other agencies, and units within the department. Must have excellent organizational and computer skills and have a positive team oriented work style. For more information contact Kristy Allard, Kristin.Allard@Vermont.gov, Reference Job ID # 621274. Application Deadline: May 9, 2017.”

Our template Ad includes the EOE statement below, so you do not need to include it with your submission request:

The State of Vermont is an Equal Opportunity Employer

Here is a sample of an independent ad:

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